How to Make Money from WordPress
WordPress is the most popular blog platform on the Internet, with both an online hosted version and a downloadable self installation version available. According toBuiltwith.com , about 79% of blogs use WordPress. With its wide adoption, there’s a big opportunity for earning money with WordPress.
Earning from Wordpress falls into two categories. The first is using WordPress as it is intended and creating a website or blog from it, then monetizing that blog to earn money. The second is tapping into the vast market for programming, designing and customizing websites or blogs for WordPress. If you have design and/or programming skills, you can tap into the huge number of site owners using WordPress and address their various needs.
Here are ways you can make money from WordPress:
1. Starting your own WordPress blog. The first way to earn from WordPress is to use it for what it is intended – for creating and running a blog.
The main way blogs can earn money is through displaying ads, whether banner ads, text ads, and other forms of advertising. Google Adsense and Chitika are two of the best ad networks today where publishers with WordPress blogs or websites can apply to earn money from displaying ads.
You can also earn money through internet marketing, or helping WordPress users market and promote their blogs or websites on the Web.
For more ideas on how to earn from blogs, read the post “How to Earn Money from Blogging”
2. Programming and Designing a WordPress blog or website. Website owners and bloggers using WordPress have a wide variety of needs, particularly at the creation of their websites or blogs.
- Designing templates for WordPress. There are businesses out there that focus on creating themes or templates for WordPress. If you have a real knack for programming and designing, you can make good money creating paid WordPress themes.An example is Studiopress http://www.studiopress.com, which offers individual themes starting at $59.95, or the pro-plus all-theme package for $249.95 that gives you access to all their themes plus support. However, to succeed in this business, you need to keep up with the changes of WordPress, constantly offer great-looking templates for your customers, and be proactive in assisting customers with their themes. Studiopress has an active forum where customers ask questions about theme customizations, and the developers as well as freelance programmers working on their themes respond to the inquiries.
- Customizing themes and templates for WordPress. If you don’t want to become the next Studiopress, you can make money by working with these theme creators to customize their themes based on clients’ preferences. Customization work include tweaking the theme design according to the page features and elements the clients want, changing the colors, or even taking the layout to the next level.StudioPress, for example, has a list of Recommended Designers who are all freelance programmers and web designers with proven track records of working with StudioPress themes. Customers can contact and hire any of these designers to help with any customization work that they need on the StudioPress themes that they have purchased.
- Designing headers. A key element in the design of a blog or a website is its header. There are WordPress site owners who will use the templates as is, but want a customized header to give their website or blog that stamp of individuality and uniqueness. Custom headers can go anywhere from $100 to $500, or even more, depending on the complexity and design of the header.
- Converting existing website or blog to WordPress. You can also make money by helping those currently running their blog or website on a different platform convert to WordPress. Potential customers include those running Blogger and other blog platforms, those who have a static website wishing to convert to a database driven site using WordPress, and those running other content management systems such as Drupal or Joomla. Majority of the work will be in moving the content, redirecting the URLs, and search engine-proofing the new WordPress site to prevent loss of traffic and rankings.
- Adding ecommerce functionality to WordPress. WordPress is primarily a blog platform, but with tweaking and the use of plugins, many small business owners are using their WordPress-driven sites into ecommerce stores.
- Creating or customizing WordPress plugins. Plugins extend the functionality of WordPress in almost limitless ways. You can create plugins for WordPress, customize plugins to work with the clients’ blogs or websites, or configure the plugin to ensure compatibility with other plugins being used. A recent job posting in eLance for $1,000-$5,000 is looking to hire a programmer who can create an advanced banner plugin for WordPress in order to segment text and banner ads.